Jasmine Bina
Season 2: Episode 5
Marc sits down with Jasmine Bina, cultural futurist and founder of Concept Bureau, to dig into why rooms full of people who believe in climate action still fail to act on it.
They talk about why real change has to start at the top, why most climate stories cast people as the villain, and why that framing might be the actual problem.
It comes down to the fact that nobody wants to be seen as vulnerable.
Jasmine and Marc get into belonging as the thing underneath most of our social problems, the case for small, low-risk bets over big swings, and why fixing a client relationship might shift a studio's culture faster than any internal initiative ever could.
This is a winding conversation touching on a lot of different topics over the course of an hour. Enjoy!
Listen on Spotify and Apple.About our guest
Jasmine Bina is a cultural futurist and strategist shaping the way brands and leaders anticipate what’s next.
As the founder of Concept Bureau, a research and strategy studio, and the co-founder of Exposure Therapy, a members-only community for strategy executives, she helps brands and leaders decode the shifting landscapes of belief systems, emerging psychotechnologies, and evolving generational values. Her work goes beyond trend analysis, and she maps the deep psychological and cultural undercurrents that shape consumer behavior, identity formation, and markets.
She regularly speaks and gives keynotes with an anthropological approach and an expansive global perspective, across industries including consumer technology, social media, sports, dating, wellness, and the evolving landscape of girlhood.
She specializes in identifying the invisible forces that drive market shifts, how belief systems morph, how narratives take hold, and how new value systems emerge in an era of constant transformation.
The Doom & Bloom Team
Marc O’Brien (Host)
Camille Graham (Producer)
Jacquelyn Demshick (Designer)
Holden Hardcastle (Editor)
