Unusual Suspect Nudges

Season 3
Written By Marc O'Brien

Andrea Learned

Find stats about personal vanity — health, weight loss, attractiveness, social popularity — and use them to create compelling climate messaging that promotes cycling as a preferred mode of commuting.

5–6 weeks

Deliverables

Social media, audio/video, or printed campaign

Resources

  • OMeat

  • Good Food Institute

  • FoodLabs

Listen to this episode of Climify Season 3, episode 17 here.

Marc O'Brien
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The Future of Food